In my upcoming movie, The Story of Change, I talk about how deep, lasting social change – the kind of change achieved by the civil rights movement, the anti-apartheid movement in South Africa, and the early environmental movement – always starts with a group of people committed to a Big Idea for how things could be better. Not just a little better for a few people, but a whole lot better for everyone….
Can shopping save the world? The Story of Change urges viewers to put down their credit cards and start exercising their citizen muscles to build a more sustainable, just and fulfilling world….
Our team spent last Wednesday in a studio shooting our next movie — The Story of Change.
I’m more excited to share this movie with you than any of the six we’ve made since releasing the original Story of Stuff because it explains how we can make big change together by exercising our citizen muscles….