“…Ms. Leonard’s equally brilliant new cartoon video specifically targets e-waste. She describes the familiar cycle of buying a new gadget that rapidly becomes outdated, requiring you to buy a new gadget (easy, if you have the money) and dispose of the old one (as we’ve said, really hard). Most all of these wonderful electronic items — and they are wonderful, I confess, as I write on my much-loved MacBook Pro — contain heavy metals, toxic chemicals and flame retardants.
Ms. Leonard’s proposed solution is encapsulated in a slogan: “Make ‘Em Safe. Make ‘Em Last. Take ‘Em Back.” It’s easy to see that any 9-year-old could also take this message to heart…”