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  • Press //

    From the NEW YORK TIMES –– ‘The Story of Stuff’ 2.0: An E-Waste Sequel

    Excerpt:

    “…Ms. Leonard’s equally brilliant new cartoon video specifically targets e-waste. She describes the familiar cycle of buying a new gadget that rapidly becomes outdated, requiring you to buy a new gadget (easy, if you have the money) and dispose of the old one (as we’ve said, really hard). Most all of these wonderful electronic items — and they are wonderful, I confess, as I write on my much-loved MacBook Pro — contain heavy metals, toxic chemicals and flame retardants.

    Ms. Leonard’s proposed solution is encapsulated in a slogan: “Make ‘Em Safe. Make ‘Em Last. Take ‘Em Back.” It’s easy to see that any 9-year-old could also take this message to heart…”

    » READ MORE


     
    posted by Christina M. Samala
    November 10, 2010
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  • Press //

    In the New York Times Green section

    “…Lifesaving bottled water cannot be available in times of pressing need without a viable, functioning industry to produce it,” the association wrote.

    But the United Nations, in a report released on Tuesday, emphasized that bottled water was not sustainable.

    The report that found producing bottled water for the United States market consumed 17 million barrels of oil annually.

    As of Wednesday afternoon, Ms. Leonard’s video had been viewed more than 120,000 times. The I.B.W.A.’s had received about 250 visitors…”

     

     
    posted by Christina M. Samala
    March 24, 2010
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  • Press //

    SoS on New York Times Front Page

    Since we released The Story of Stuff nearly 18 months ago, hundreds of teachers around the country have used it to supplement textbooks that barely mention climate change, to spark discussion about our environmental future and inspire students to play a more active role in their communities.

    This morning, The New York Times ran an incredible FRONT PAGE story about the ways our film is supplementing and expanding sustainability education!! Read the story.

    The attention this article is generating represents a MAJOR opportunity to dramatically expand the impact of The Story of Stuff — an opportunity we can only take advantage of with your help!

    First, please help us raise the last $20,000 needed to develop a two-week middle and high school level educational module with the film at its core. Our partner Facing the Future, a nationally-recognized curriculum developer, has received commitments for 75% of the funding we need.

    Your gift — whether $1,000 or $100 or $10 — will help put us over the top and give teachers a strong alternative resource to help them educate and inspire young people. You can contribute securely on our site right now.

    Second, if you’re a teacher who has shown the film in your classroom — or a teacher who wants to — we want to hear from you! Tell us how you’re using it or plan to, what its inspired your students to do, and what resources or materials would help you in the classroom. Contact our Special Projects Coordinator, Allison Cook, at allison@storyofstuff.org with your ideas.

    Thank you for your tremendous support over the past year and stay tuned!

    For the entire Story of Stuff Project team,

    Annie Leonard

    PS In addition to our work in schools, The Story of Stuff has a number of other projects in the hopper…a book, new films, community study and action guides and much, much more. We can’t do it without your support!

     
    posted by Annie Leonard
    May 11, 2009
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