Fight Plastic Pollution Campaign
Brand Audits
Learn all about past #breakfreefromplastic brand audits and learn how to conduct one within your own community!
What is a brand audit?
A brand audit is like a litter cleanup, but—in addition to picking up trash from a beach, park, or other public area—participants audit the products, materials, and brands that are ending up in the environment. Together with our partners in the #breakfreefromplastic movement, this data will help us hold companies accountable for their waste.
Revealing who’s really responsible for plastic pollution
Help bring accountability to Big Plastic polluters by organizing a brand audit in your community! This massive, rolling citizen science project with the #breakfreefromplastic movement spans from San Francisco to Surabaya. It’s a great way to clean up your community while participating in the global movement working to end plastic pollution. Ready to take action with us?
your brand audit:
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It can be big or small—a solo activity or a public event with lots of volunteers.
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You'll be taking part in a global movement that’s shining a light on the true culprits of plastic pollution.
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This global data set informs and supports campaigns from The Story of Stuff Project and the #breakfreefromplastic movement.
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They are already fundamentally transforming the conversation around plastic waste in the environment.
how you can take action
2023 brand audit report
What have we learned from hundreds of cleanups around the world? Check out the latest report from #BreakFreeFromPlastic and learn which brands are showing up most often in the environment.
brand audit guide
Want to host your own brand audit, but not sure how to start? Check out this brief, easy-to-follow roadmap.
watch the films powering the movement
get started
Download the guide
Learn more about what’s involved in organizing a brand audit by checking out our organizer’s guide with everything you need.
Submit your data
Once you’ve collected your data, add it to the global #breakfreefromplastic dataset.
We’re here to help
Questions? We’re here to help. Email us at <[email protected]> if you’d like to learn more.