Groundbreaking New Report Integrating Reuse Into California’s Beverage Container Deposit System: A Feasibility Study The Story of Stuff Project commissioned Eunomia Consulting to investigate how the state of California might create a system for converting a quarter of the state’s 28 billion beverages sold annually, to reusable containers alongside the benefits of doing so. The…
Implement California’s Plastic Pollution Prevention and Packaging Producer Responsibility Act Without Delay Governor Gavin Newsom signed Senate Bill 54 in 2022 – the nation’s most far-reaching plastic reduction law – pledging to “hold polluters responsible” and “cut plastics at the source.” But now his office is being targeted by industry lobbyists to delay the law’s…
Global Citizens or Mass Consumers? With the holidays around the corner, we can expect an uptick in the same tired messaging that tells us to buy more and more Stuff – because apparently that’s the only way to participate in what really matters to us. But, as a friend of Story of Stuff, we’re guessing…
Will this big tech partnership get you to shop more? You might have seen Amazon’s latest partnerships with TikTok and Pinterest, which will allow and encourage you to buy Amazon products without leaving the apps. It’s the latest tactic to further accelerate overconsumption. If you’re anything like us, you know this is terrible news –…
Summer has begun, and so have the heat waves. Did you know that the cool beverage bottle you reach for when it gets too hot is a major contributor to climate change? We’re not talking about the product – we’re talking about the packaging. The beverage industry sells more than 580 billion PET plastic bottles…
Over the course of two months, Story of Stuff worked with its global community of Changemakers to crowdsource Coca-Cola commercials, ads and imagery displaying the company’s products. Coca-Cola is one of the world’s biggest advertisers spending $4 billion every year to advertise its products and is known as one of the world’s most recognized brands.…
This February marked the one-year anniversary of the Norfolk Southern train derailment disaster in East Palestine, an incident that spurred our Community to action. Through the Grassroots Grants Program (and additional funds raised through the generosity of our Community) we rushed support to frontline groups aiding and mobilizing residents. Recently, we revisited this site in…
Since the launch of one of our biggest campaigns to date last fall, our team has made exciting progress towards our ultimate goal: to eliminate single-use plastic waste by establishing REUSE as the new normal. In addition to campaign updates, we’ve got developments with our storytelling and grassroots program that we’d love to share with…
Yes to reusables, no to overconsumption. Have you heard all the hype around Stanley cups? Stanley cups are the current “it” reusable water bottle of the moment, and in the last few months, we’ve seen them all over our feeds. We’re all for reusables and making sustainability more popular. But excessive consumption and microtrends? Not so much. From kitchen…
Ellen MacArthur Progress Report: Coca-Cola’s Use of Virgin Plastics is Up and its Share of Reusables is Down Today The Ellen MacArthur Foundation released its 2023 Annual Progress Report revealing that despite its pledge to reduce its use of virgin plastic and increase its share of reusables, the company is failing on both counts. Coca-Cola…
