Fight Plastic Pollution
Left unchecked, petrochemical giants and fast-moving consumer companies are on course to cover the planet in plastic—all for their profit. The fightback starts here. We’re uniting with a diverse, global movement that's working to create a future free from plastic pollution, a future in which people and planet come first. To do this, we're changing the story about who's really responsible for plastic pollution, challenging corporate abuses, and moving towards a zero-waste system.
we are in a plastic crisis
Plastic pollution is everywhere: from city streets to Arctic ice. And it’s not just what you see: microplastics are now in our air, water, food, and bodies.
This isn’t a litter problem—it’s a production crisis.
Only 9% of plastic ever made has been recycled. The rest? Burned, buried, or polluting our environment. And yet, the plastics industry plans to ramp up production by 33% by 2025.
By 2050, there could be more plastic than fish in the ocean.
plastic pollutes at every step:
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Made from fossil fuels like oil and gas, driving emissions and climate change.
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Refined into toxic chemicals in facilities that pollute frontline communities.
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Filled with additives that leach into our bodies and ecosystems.
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Rarely recycled. Most ends up in landfills, incinerators, or the environment.
our campaigns
serve up reuse
bottle deposits
plastic-free national parks
victory: microbeads
bring back refill
international plastic treaty
brand audits
Not All Plastics Are Created Equal
Plastic is a remarkably useful material, but too much of plastic is used just once and very little of it gets recycled. Identifying and eliminating these single-use, low-value plastics is the first step to ending plastic pollution.
Join the Movement to #BreakFreeFromPlastic
We’re not alone. The global #BreakFreeFromPlastic movement unites over 1,300 organizations working toward a world where:
- Packaging is reusable, refillable, or truly recyclable
- Our air, water, and food are free from plastic and toxins
- Justice drives policy
This future is possible. But only if we fight for it together.