Groundbreaking New Report Integrating Reuse Into California’s Beverage Container Deposit System: A Feasibility Study The Story of Stuff Project commissioned Eunomia Consulting to investigate how the state of California might create a system for converting a quarter of the state’s 28 billion beverages sold annually, to reusable containers alongside the benefits of doing so. The…
Implement California’s Plastic Pollution Prevention and Packaging Producer Responsibility Act Without Delay Governor Gavin Newsom signed Senate Bill 54 in 2022 – the nation’s most far-reaching plastic reduction law – pledging to “hold polluters responsible” and “cut plastics at the source.” But now his office is being targeted by industry lobbyists to delay the law’s…
Will this big tech partnership get you to shop more? You might have seen Amazon’s latest partnerships with TikTok and Pinterest, which will allow and encourage you to buy Amazon products without leaving the apps. It’s the latest tactic to further accelerate overconsumption. If you’re anything like us, you know this is terrible news –…
Since the launch of one of our biggest campaigns to date last fall, our team has made exciting progress towards our ultimate goal: to eliminate single-use plastic waste by establishing REUSE as the new normal. In addition to campaign updates, we’ve got developments with our storytelling and grassroots program that we’d love to share with…
Yes to reusables, no to overconsumption. Have you heard all the hype around Stanley cups? Stanley cups are the current “it” reusable water bottle of the moment, and in the last few months, we’ve seen them all over our feeds. We’re all for reusables and making sustainability more popular. But excessive consumption and microtrends? Not so much. From kitchen…
Ellen MacArthur Progress Report: Coca-Cola’s Use of Virgin Plastics is Up and its Share of Reusables is Down Today The Ellen MacArthur Foundation released its 2023 Annual Progress Report revealing that despite its pledge to reduce its use of virgin plastic and increase its share of reusables, the company is failing on both counts. Coca-Cola…
The Story of Stuff Project has released a new report Bring Back Refill: Calling on Coca-Cola, the Beverage Industry and Policymakers to Bring Reusable Beverage Bottles Back to the US. The report details Coca-Cola’s role in the rise and fall of the refillable glass bottle – exposing how the company knew that single-use plastic bottles…
The Bottle Bill’s Dismal Performance Highlighted as Legislature Considers Inclusion of Wine and Spirits Containers CALIFORNIA – New research reveals that California’s largest retailers are flagrantly violating their legal responsibility to return deposits on bottles and cans to consumers under the state’s bottle bill. A survey of 500 outlets of the state’s top ten grocers carried…
Today the Story of Stuff Project released a new report California’s Bottle Bill: The Path to Redemption, revealing a system failing Californians and the environment. A landmark environmental law, the state bottle bill has diverted billions of bottles from landfills, incinerators and the environment, but now finds itself languishing in serious decline. The report shares…
