McPlaybook: How McDonald’s Built a Disposable Society

McDonald’s isn’t just a fast food giant—it’s a global engine of waste. And that’s by design.

Since the 50s, McDonald’s deliberately ushered in a throwaway era by pushing single-use disposables, bankrolling biased studies, using big-budget marketing and unleashing armies of lobbyists and PR spin doctors. All this to steer the public towards a throwaway culture that harms our planet and our health, and lines their pockets — and all the while dodging responsibility and regulations proposed by lawmakers in the 1980s and now again in the 2020s.

We’re uncovering it all in this investigative short documentary.