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Story of Stuff Project
  • About
  • Blog
  • Donate

  • Take Action
    • Quick Action
    • Fight Plastic Pollution
    • Unbottle Water
    • Stop Junk Mail
  • Learn
    • Movies
    • The Story of Plastic
    • Our Reports
    • Learning Tools
  • Community
    • Grassroots Grants
    • Host a Screening
  • About
  • Blog
  • Donate

Fight Plastic Pollution:

Brand Audits

Revealing who’s really responsible for plastic pollution

Help bring accountability to Big Plastic polluters by organizing a brand audit in your community! This massive, rolling citizen science project with the #breakfreefromplastic movement spans from San Francisco to Surabaya. It’s a great way to clean up your community while participating in the global movement working to end plastic pollution. Ready to take action with us?

What is a brand audit?

A brand audit is like a litter cleanup – but in addition to picking up trash from a beach, park, or other public area, participants audit the products, materials and brands that are ending up in the environment. Together with our partners in the #breakfreefromplastic movement, this data will help us hold companies accountable for their waste.

Your brand audit can be big or small: a solo activity, or a public event with lots of volunteers. Either way, you’ll be taking part in a global movement that’s shining a light on the true culprits of plastic pollution. This global data set informs and supports campaigns from The Story of Stuff Project and the #breakfreefromplastic movement, and is already fundamentally transforming the conversation around plastic waste in the environment.

Get Started

Download the guide

Learn more about what’s involved in organizing a brand audit by checking out our organizer’s guide with everything you need.

Submit your data

Once you’ve collected your data, add it to the global #breakfreefromplastic dataset.

We’re here to help

Questions? We’re here to help. Email us at [email protected] if you’d like to learn more.

Dive Deeper

What have we learned from hundreds of cleanups around the world? Read the latest report from #breakfreefromplastic and learn which brands are showing up most often in the environment.

Learn More

2021 Brand Audit Report

Cleanups are a great way to remove plastic pollution already on the beach, but how do we stop it from getting there in the first place? Learn more about brand audits in this movie from The Story of Stuff Project and #breakfreefromplastic.

Learn More

Movie: The One Thing Missing from Beach Cleanups

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