How Coke Killed the Refillable Bottle
Once upon a time, Coke’s bottles were an environmentalist’s dream: stylish glass bottles washed and reused over and over, leaving no pollution. But, today Coca Cola is the world’s biggest plastic producer and polluter. What happened?
Watch our 12-minute investigative short documentary.
The Truth Behind Coca-Cola’s Advertising
When’s the last time you saw a Coca-Cola ad? Did it feature a glass or plastic bottle? We’re taking an inside look at how one of the world’s biggest brands strategically uses advertising and greenwashing.
Coke’s Secret Refill Pilot
We’re uncovering Coca-Cola’s thriving refillable glass bottle program that’s reducing waste, saving money, and delighting customers – all while the company says it can’t be done.
McPlaybook: How McDonald’s Built A Disposable Society
McDonald’s isn’t just a fast food giant—it’s a global engine of waste. And that’s by design.
We’re zeroing in on McDonald’s, how they manufactured a throwaway culture and its history of dodging responsibility for waste. From lobbyists and PR spin doctors, to biased studies, to big-budget marketing, we’re uncovering it all.
